Engagement
7
min read
Leading the culture for your organization, employee engagement must have been a key priority for you, given its impact on the bottom line and other attributes of organizational success. While you may be focusing on augmenting experience, are you paying close attention to measuring engagement score to track and monitor progress as well? Invariably, the focus on employee engagement surveys has also been on the rise. To increase the efficacy of surveys, you must ensure that they are conducted in a way that makes them most efficient, results-driven and impactful. It is here that an employee pulse survey comes into the picture.
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What is a pulse survey?
Have you been following the conventional approach to survey largely focused on an annual methodology, collecting responses to all the questions together, once a year? If yes, then, a pulse survey is a radical transformation that you must explore. By definition, a pulse survey is short and frequent. On the one hand, they have fewer questions, preferably under 10, to ensure that stakeholders are able to answer them without any fatigue. Furthermore, you should conduct a pulse survey at regular intervals, and not wait for the year end to gauge stakeholder experience.
Types of pulse survey
A pulse survey is an overarching term and is not limited for use to any one type of target group. You may leverage pulse surveys to gauge the pulse, opinion and satisfaction of all their major stakeholders that directly have a business impact. Invariably, two main stakeholders groups that may be most relevant to you include:.
Employee pulse survey
An employee pulse survey is a short survey with crisp and very limited questions that is shared with the employees on regular intervals. The objective is to gauge employee pulse on a set of parameters over a period of time and measure the performance of engagement efforts. You can use an employee pulse survey to get data-driven insights into the overall employee experience and track whether it is transforming for the better or worse.
Customer pulse survey
A customer pulse survey plays a similar role as the one mentioned above, albeit for customers. This involves tracking customer satisfaction with crisp, to the point questions. Obviously, the frequency of customer pulse surveys may not be as high as the employee ones. You can conduct them more frequently than once a year, to also keep your customers engaged and gauge their relationship with the brand.
Why do a pulse survey?
Resistance to change on anything is natural, and, therefore, your business leaders might question the rationale behind moving to a pulse survey over the long drawn tradition of annual surveys. Undoubtedly, the annual surveys have their set of merits and benefits, providing comprehensive and deep insights into employee pulse. However, in the face of a dynamic and uncertain work environment and market conditions, you may want to experiment with a pulse survey, by the virtue of being short and frequent. Following are some of the top reasons as to why you should leverage a pulse survey.
1. Quick turnaround
Pulse surveys by definition are short and crisp. Not only are the number of questions less, they are also to the point and don’t require a lot of thought. Hence, they take less time to complete and employees are able to respond to a pulse survey much faster than a regular long annual survey which requires greater time and attention.
2. Real time insights
Since pulse surveys are conducted on a frequent basis, they are able to deliver real time insights. This can help you address any issue from the very beginning, rather than waiting for the year to end. Real time insights from an employee pulse survey can empower you to make alterations and changes in the approach to engagement as early as possible and, subsequently, gauge whether they work on not, soon.
3. Higher rate of completion
Owing to the fact that the number of questions are less, the rate of completion for a pulse survey is significantly higher. The reason is simple, it takes less time and effort and prevents survey fatigue from kicking in. When employees don’t have to answer lengthy subjective questions that run into two digits, you are likely to get more responses.
4. Greater engagement
While the primary objective of an employee pulse survey is to measure engagement, they also gradually become a source of augmenting engagement. As contributing to these surveys becomes a part of one’s routine and employees see that their responses are actually making a difference in real time, their engagement is likely to go up and their commitment will also increase.
5. Display value
Finally, frequent surveys which define pulse surveys, showcase a commitment of the organization towards their employees. More often than not, annual surveys are considered to be a tick in the box and don’t excite employees. However, when surveys are frequent, employees see that you are making an effort to augment their experience, which is a direct display of how you value your employees.
What is the purpose of a pulse survey?
Simply choosing a pulse survey over annual ones based on the reasons why a pulse survey may not be enough for you to create a leadership buy-in. Hence, let’s delve into the purpose of a pulse survey. A very obvious answer is that an employee pulse survey will gauge the engagement quotient and help you capture different aspects of employee experience. However, that’s not all, there are several factors which contribute to the purpose of a pulse survey, including:
1. Monitor progress
The benefit of having shorter and more frequent surveys is to make sure that any challenges are addressed at an early stage itself. A pulse survey makes most sense in this case. It can enable you to gauge the problem, identify and implement a solution and again test the same to track and monitor progress. This means that you no longer have to wait for the year to end to see if your engagement practices worked or not, and then another year to fix the remaining challenges. Real time insights result in real time solutions and real time increase in employee satisfaction.
2. Directed focus
Another purpose of a pulse survey is to have directed focus. Your annual survey is likely to cover every aspect of employee experience and the focus on a few aspects of high importance diminishes. Pulse surveys, on the other hand, can help you work at a micro level and fix one employee experience parameter at a time with a directed focus. This way, you can give equal attention to each aspect of engagement to add to a positive experience.
3. Culture of feedback and communication
Employee surveys can be an effective tool for you to communicate with the employees and gather their feedback. However, when surveys are conducted only once a year, their contribution to facilitating more pronounced feedback and communication is limited. On the other hand, with pulse surveys, you can offer employees an opportunity to share feedback and communicate with the organizational leadership on a regular basis. This will invariably foster a culture of feedback, empowering people to share their voice more frequently.
4. Easier to manage and analyze
Finally, annual surveys are not just difficult to complete from an employee lens, but may be equally difficult for you to manage and analyze too. It is likely to be a tedious task for you to comprehend responses for 1000s of questions and garner insights from them to create impact. However, pulse surveys are easier to manage and analyze as the number of questions and types of responses are limited and uniform. This will help to develop the right insights and deliver impact-driven results.
How to create a pulse survey?
How to create a pulse survey is a natural question that is likely to come to your mind when you are excited about conducting pulse surveys to gauge employee engagement. The secret recipe for creating an effective pulse survey lies in ensuring a fair balance for all the important parameters that make a pulse survey successful. You cannot simply throw in random questions to employees every month without a clear strategy. This will yield no result, leading to wastage of time, effort and resources. Here are some top tips to ensure success with employee pulse surveys:
1. Determine length
Start by identifying the number of questions that should be a part of the pulse survey. Make sure they are on the lower spectrum of the number line, preferably, in a single digit. You may even have just one focused question, as we have seen that can be extremely powerful and impactful.
2. Determine frequency
Based on the number of questions, you can decide how frequently the survey should go out. Invariably, length and frequency are inversely proportional. This means that the lesser the number of questions, the more frequently it can be conducted, without survey fatigue kicking in. For instance, if an organization just has one question, it can even send surveys on a daily basis.
3. Decide cadence
Determining the frequency will also help in deciding the cadence. While an organization might decide that it will send the survey once a week, but also deciding which day of every week it should go is equally important. This invariably creates a recall value for employees, and they expect the survey on that particular day and are prepared to answer. Catching them off guard on any random day will negatively impact the completion rate.
4. Identify parameters to measure
To create a survey, it is important to identify the parameters that need to be measured. While a long survey might capture all parameters at once, a shorter one like a pulse survey needs to be crisp and direct. Based on the frequency and length, you can pick one theme like satisfaction or wellness or some other and share questions on the same for a particular time frame.
5. Identify mode of use
Any pulse survey you create must focus on the user experience it is able to deliver. Identify the device your employees most use to answer the survey and make sure the survey is calibrated for a positive experience. This would determine the number of words in each question, the format, etc. More often than not, employees finish surveys on their phones, and, therefore, making them mobile friendly is important.
Top pulse survey questions for employee engagement
Creating the right pulse survey questions is the key to success. As they are conducted frequently, the questions must be crisp and easy to understand. At the same time, answering them should also be simple. While some questions can be subjective, others should be objective, ratings or very short answers. You can also experiment with a measurement scale of agreement and disagreement. Here are a few pulse survey questions that you can use as a starting point:
- How happy and satisfied are you at work?
- Do you feel confident about sharing your opinions?
- How often are you appreciated for your work?
- Do you have a clear understanding of the benefits and incentives offered?
- Are you satisfied with the current wellness practices?
- Do you have a clear understanding of your role and responsibilities?
- Would you recommend others to work here?
- How would you rate the learning and development opportunities presented to you?
- How much do you trust the organization’s leadership?
- What do you think about the work culture?
- How open and transparent is the communication at all levels?
- Do you face any challenge in communicating with your colleagues and managers?
- How often does your manager take interest in your career development?
- How often does the leadership seek your feedback?
- Are you satisfied with your growth in the company?
- Where do you see yourself in 5 years?
- Do you have access to all the resources to unlock your potential?
- Do you feel motivated to give in your 100%?
- Do you feel like a valued member of the organization?
- Do you think you are a perfect fit for your role?
How to conduct a pulse survey successfully: Pulse survey best practices
The success of an employee pulse survey depends not only on the questions framed and the cadence, but on the entire process from start to finish. Unless you follow a robust and comprehensive approach, leveraging the benefits of a pulse survey will be difficult and the purpose of putting in so much effort will be defeated. To make things easier, we have compiled a list of steps that can help you to conduct a pulse survey successfully:
1. Have a clear objective
The first step is to have a very clear objective of what you wish to achieve out of the survey and draft questions accordingly. Since the survey is very directed and niche, each one should have targeted questions that help give an answer to the identified objective. For instance, if the objective is to gauge wellbeing, questions on work life balance, wellness benefits, mindfulness, etc. must be included.
2. Popularize the idea in the organization
It is also very important to get a buy-in across the organization with respect to the pulse survey. On the face of it, a frequent survey might come across as an added burden for employees which they may want to shirk away from. Create awareness about the benefits of the same and how it will in fact reduce the fatigue that sets in when employees have to fill those lengthy annual surveys. Across all levels of the organizations, indicate the rationale and create an acceptance for pulse surveys.
3. Roll out the survey
Once the survey is ready and so is the workforce, roll out the survey. However, especially for the first few times, only sending an email may not be enough. You must encourage your managers to personally communicate the same to their teams and having a small company wide announcement can also be explored. Additionally, send a couple of follow-ups and reminders to get employees in the habit of filling frequent surveys.
4. Remove obstacles
A pulse survey can come with a few obstacles that you should remove beforehand. For instance, managers should encourage their team members to set aside some time for the survey, based on the frequency. This would allow them to focus just on the survey and increase its effectiveness. Similarly, making it calibrated for different devices as well as making it user friendly can remove any experience obstacles.
5. Analyze the responses
Conducting a pulse survey doesn’t end with collecting responses. You must analyze the results and gauge where the performance has been decent and where there is scope for improvement. If many of the team members report poor recognition, it reflects that you need to step up the appreciation efforts to augment motivation. The idea is to study the responses to get actionable insights which can be implemented. Additionally, a plan of action must be created to bridge the identified gaps.
6. Share the results
Being transparent is key to the success of an employee pulse survey. Therefore, you must share the results of the same with all team members. If you feel that sharing results might highlight your weakness, think again. Your employees are already aware of the same and talking about it openly will only lead to improvements. But, you must support the results with a potential course of action to address the challenges and open it for discussion. The idea is to not only understand the problems of employees, but also hear from them on how they would like them to be solved. Having a democratic approach can be beneficial here.
7. Take action
Invariably, when a plan of action is ready, there is no point delaying it. You should go ahead and take action. You might need to invest in new programs or resources, offering greater training and learning opportunities, etc. To ensure that employees’ confidence in pulse surveys and organization’s leadership doesn’t decline, implementing the decided action steps is important.
8. Monitor and alter
Finally, it is important to track and monitor progress based on the action taken. For instance, if you have invested in some tool to augment communication, it is important to again gauge the employee pulse on communication to check whether the needle has moved or not. The idea is to understand the effectiveness of any new practice and make alterations to the approach to achieve the initial goal.
Marching towards effective pulse surveys with SuperBeings
Sustaining pulse surveys overtime can be a tedious task for organizations internally. Fortunately, a partner like SuperBeings can address all your challenges. It offers a customized solution for pulse surveys with one question a day. It can help you capture maximum responses, offers real time data driven insights to managers, aligned to industry benchmarks and helps track performance over different time periods to gauge progress and achieve maximum effectiveness. The bottom line is that the more frequently you measure engagement, the faster your organization will grow, contributing to an inclusive, positive and forward looking employee experience.
Suggested reading:
Custom Pulse Surveys to Enhance Employee Experience
How to Choose the Best Employee Pulse Survey Tool in 2022
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